Marketing strategies Case Study Example | Topics and Well Written Essays - 500 words

Marketing strategies - Case Study Example Equal also used pricing strategies to market its products. It has been reported that Equal priced its product 3 times more than its competitors in order to recover the higher branding cost it incurred as well as to attract customers through unique pricing strategies (Buss, p.193). On the contrary, Sweet’n Low’s utilize advertisement strategies brand positioning marketing strategies. It can be observed that Sweet’n Low’s had created a unique brand image before and after the introduction of Equal. In addition, Sweet’n Low’s utilized promotion-marketing strategies. It has been reported that Sweet’n Low’s had spend 5 million on adverting. However, Sweet’n Low’s relied heavily on brand positioning strategies to market its products. 2. The product-line branding strategies of Cumberland and Nutra Sweet in 1990’s may be described in various ways. It can be observed that Cumberland used Brand extension strategy by launching a new multipurpose product called Sweet One. This product could be used as both a baking and a sweetener. In addition, Cumberland used the blue color similar to the one used by Nutra Sweet to package its products. On the other hand, Nutra Sweet used extended product-line branding strategies by maintaining the existing product and making additional innovations to attract more consumers (Buss, p.193). 3. (a). Based on the evidence provided, I think the market of tabletop artificial sweetener is at maturity stage in the product life cycle. This is because at this stage a promotion may be required to help the product to become differentiated from those of other competitors. Moreover, additional features may be added to enhance the product quality and differentiate it from that offered by the competitors in the market. In addition, the company is should lower the prices of its products to attract more customers. Further, the company is encouraged to utilize both intensive and